In an Olympic year we reminded New Zealanders that while our individual goals and dreams might be different, the way to move towards them is the same for a two-time gold medalist as it is for you and me. No fitness fads, no get-skinny-quick gimmicks, no taking drastic measures. Just small healthy steps.
To further the campaign we create ads that acted as inspiration. They let New Zealanders know that just by showing up and giving something a go is more than perfect, it pivotal for our health.