I’m currently the Executive Creative Director of Bullfrog where I foster not only the quality of work but also our team members. Overseeing a small team working across both large corporates and smaller clients such as Oxfam, AIA Insurance, Penfolds, BOSE, Ecosa, Keep it Cleaner, Dineamic and Politix. All whilst helping form the businesses creative and strategic offering, people policies, values and culture.
Under my guidance the agency has triple in size both people and revenue thanks to a conversion of a number of new business opportunities.
Previously, I was a Senior Creative at CHE Proximity where I lead creative output on Flybuys whilst working across other clients. Prior to this, I worked at BWM, DDB, Leo Burnett and I also once pretended to be an engineer for 2 years.
Over the past 11 years I've created an anti-cyber bullying start-up backed by agency and outside investors. Repositioned Australia’s biggest energy company. Launched a gaming console to the Australian market. Interrogated dogs to confess to their worst behaviour. Started my very own social media trend called Pillaring. And made a suit out of men’s moustaches. Whilst also successfully pitching Ecosa, Bose, Oxfam Australia, Samsung, Tourism South Australia and Honda.
My work has featured in Wired, The Independent, The Age and Pedestrian. It has been talked about on CNN, Good Morning America, Mashable, Triple J, Fox FM and Nova and has been recognised with top gongs at D&AD, Cannes, SXSW, One Show, Clios, Spikes, AWARD and The Webbys. I have also been ranked as the 25th best Art Director in the world according to the Won Report.
I’ve been lucky to work with some amazing brands including Samsung, Honda, Nintendo, Mars Pet Care, Flybuys, ANZ, Westpac, Bonds, Peters Ice Cream, Virgin Airlines, Tourism South Australia, AGL Energy and RACV.
And for the past 7 years I’ve helped develop future creatives via my mentorship with AWARD School, Australia’s preeminent course for aspiring creatives. Through my role as the Director of Education with the MADC - Melbourne’s leading creative community for professionals. I also try and give back via speaking gigs at colleges and universities.
Most recently I’ve been lucky enough to be invited to judge various local award shows and participate in Dentsu Young Innovators Workshop and AWARD’s Creative Leadership Course.
I would say I am almost nocturnal due to being a new dad but really it’s my passion for EPL, NBA and one too many crime documentaries that keep me up late. I myself am guilty of saying "Have you seen this?" far too often.
Mobile: +61 0401 299 664
Email: daniel.sparkes@gmail.com
LinkedIn: www.linkedin.com/in/danielsparkes/
Nameless Engineering Company, Melbourne: April 2007 - Aug 2008
Ogilvy, Melbourne: (Studio Operator) Aug 2008 – February 2012
Leo Burnett, Melbourne: (Art Director) March 2012 – November 2015
DDB, Melbourne: (Senior Creative) November 2015 – August 2016
Dentsu, Melbourne: (Senior Creative) August 2016 - November 2017
TBWA\, Melbourne: (Contract) November 2017 - April 2018
CHE Proximity, Melbourne: (Senior Creative) April 2018 - April 2020
Bullfrog, Melbourne: (Executive Creative Director) June 2020 - Present