Maxibon is a big snack with a big problem. It melts. So, to solve this mammoth issue, we looked to Aussie blokes and what they’d been using to keep their stuff cold for decades - the Esky. Then we went and shrunk it. Meet the Hangryman, the world’s smallest cooler, for when hangry strikes.
Engineered to chill 2 Maxibons for 8 hours and strap onto a man's waist. This stupidly brilliant invention was launched with an integrated B2B (Bloke to Bloke) marketing campaign pushing guys to a dedicated online shopping channel featuring our two hosts who spoke bloke.
With in hours 100s had been ordered online. Once strapped on, blokes of all shapes and sizes began to share selfies promoting our product launch online. The Hangryman had become part of their day to day lives even if they had found some ingenious uses for it.