For thousand of war veterans their biggest battle begins when their military career ends. They return home only to face new enemies. Enemies such as PTSD and depression. Enemies they’ve never been trained to fight. We needed to raise awareness of these new enemies in a way no one could ignore. We chose someone unforgettable. The old enemy.
The campaign was supported by print, outdoor, social media and digital. Online people could learn more about issues such as PTSD and depression and make a donation to help Australian Veterans both young and old fight these new enemies.